newly opened clothing store to pay attention to four issues

 Newly opened clothing store to pay attention to four issues

one, do business first of all have to adjust their mentality, do not expect huge profits industry, but also has failed to prepare! Do not think that to find a store, into a day where the consignment will be able to count the money, some people work very hard but he really does not necessarily make money, because the market competition is too intense! How much income to look at and then compare the amount of investment earnings, not to do something not on the same level compared to disrupt your mood! The greater the investment, the greater the risk, often the greater the return, this statement certainly has his reason! In comparison with the investment amount should be the same person to compare the better! The first step of the site is the most important conditions to clothing, site selection will directly affect the turnover! Depending on the product's features, select the appropriate location in the sale is critical, do children have to select the crowded lot, but this location is not necessarily to sell lots of luxury goods, this location is not necessarily dense crowd often! Make a simpler analogy, of Hangzhou Intime Lane Crawford and also in the Yan'an Road and two opposite, if done today in the sale of two shopping centers will be the door, with Intime Crawford ratio than do not have to! Shanghai Parkson with the same is true of spring in Paris!

Second, the overall image of the store, lighting and product displays will also directly affect sales! , People rely on clothing makeup, the Buddha to gold, selling clothes also need packaging! Even the best selling clothes on the flea market is to spread the goods, people believe he is the brand goods very difficult!

Third, the new opening, you need to prepare a certain volume, after the sales process, the shop also prepared to maintain a certain volume of thirty thousand goods store, you can do a turnover of 5,000, but If only 5,000 yuan in goods is absolutely not one day have a turnover of 5000! Kids do not put the concept of the number and amount of confusion, the same turnover number you sell more than others, people store Distribution 300, you also Distribution 300, which certainly do not increase sales! I have my own set of replenishment, replenishment Do not wait until the store sold nearly a longer replenishment, no company is only one service for you today, tomorrow, the store replenishment will be able to load, but will be out of stock of turnover, so it is necessary to prepare well in advance replenishment, until stable as long as the periodic replenishment sales to it!

Fourth, how to make clothes to sell, how to retain customers, how to treat old customers, the salesperson's level is very important!

happy to share the experience of

open clothing store I've opened stores, summarizes several experiences, I hope to help you:

1, to selecting the right location . (Preferably in the vicinity of schools, or get together where clothing comparison, where relatively large flow of people)

2, you have to choose exactly what to sell (best not to mix with men and women to sell, unless it is lovers .)

3, you sell clothing prices have a number of hearts, do not be too far off the mark high or low, or to scare away customers.

4, getting goods, we should see more of, multiple choice, ask, do not look good to get out of the store display, or run back and forth because the size of the problem.

5, clothes, necessary before the first show to iron.

6, furnished the most important, you can look at someone else's shop, steal the division based on the display with their own little personality, your store will surely be flourishing!

7, the customer service is also very important, you can ask them to leave a phone number, notify them when new supply is available, or ask them to hear your comments and suggestions to your store! And their good relations, and will have unexpected results!

friends, learning by doing it, I believe you will be in practice more than I know how to run

good novice owner

clothing store, a clothing store management methods: the saying goes hungry market

: scarcity. Few of the things that people can lift a greater appetite. Businesses take advantage of this social psychological phenomenon is to create opportunities. Hunger is the clothing must be Hunger need to have

so-called The surface is limited by the limited production, but in fact is to stimulate greater consumer groups sell more prolific. Hunger strategy is to adapt to consumers There is a female Japanese knitwear company specializes in manufacturing, in a short period of time has been legendary in the development of the turnover as much as is the fashion industry as a wonderful work. In High Fashion industry, the company's sales volume is very large, but it did not own production facilities. They are only responsible for market planning, design development, to determine the sample to the manufacturer set the mark on the manufacturing of the Company, and then by a specialized women's stores sales, they seem to be creative to make money through the market.

have a sales psychologist had specifically visited the company's chairman: to such a degree. We have no factories, just re-planning and design manufacturing distribution by others. did not think of a launch of these products, immediately welcomed by women and sold out. No matter how much production is always in short supply. However, in the fashion industry with this kinds of phenomena, really incredible. They do not put their goods to sell in major department stores, select only the designated store sales, to the scarcity of products to create value. The merits of creative design, are also important factors, in line with fashion, to meet the consumer is the ultimate cause. Therefore, to improve the value of rare clothing styles, grasp the popular, fast response, can sell goods at high prices, and sales can go up. Because human can never resist the charm of a rare commodity.

hungry market is an important marketing strategy in one of the methods. Coincidentally, Zhejiang Haiyan Shirt Factory in 1981 to market a brand as Through the market forecast, to put the shirt in a 100,000, the market will be saturated. So the plant to take The result is sea salt Shirt Factory producing 200,000 shirts this brand of women are still in short supply. Therefore,

hunger strategy used to meet the following three conditions:

① new style, good quality and consistent fashion, apparel industry is an important strategy for the use of starvation conditions. If the old product, to hunger, we can not achieve the desired results. Because it has been awkward hungry, hungry again has lost value, and characteristics of new products in the market, or blank, is the initial stage of product life cycle. Quality is also key, in case of quality problems, the market will soon lead to dissatisfaction of purchase.

② hunger strategy requires careful investigation, and carefully measure the market size for the style of products available in order to predict accurately, or failure of this strategy will not reach the rebound effect of hunger. Just as little time delay can increase the appetite to eat, but hungry after a point but no appetite.

③ limit the implementation of effective marketing strategies. Before the product reaches saturation, the implementation of limited sales, is the formation of a direct means of hunger. From the limited sales to selling, to smooth off, we must grasp the timing of the market. Once others can copy the listing strategy is likely to lead to the failure of hunger

clothing store opened a few business tips

trick I: overlay promotional clothing store opened in

later, may wish to print some of the same size as paper business cards, shop around in the community, commercial buildings, office buildings, schools and other institutions be distributed to potential consumers to know the location of clothing.

trick two: a unique style

present, almost every large and medium sized clothing store contains a variety of clothing styles. How to make our restaurant brands, I am afraid that the focus should be the business. In this era of personalization, who can come up with a unique style, whoever occupies the customer market.

three tips: Choose a good place to invest

selecting the right location, the operator shop steps to be done. Smart operators often Just a few clothing store or a clothing street neighbors, all have high-middle and low, a variety of styles and taste, guests have a choice, who do not want to come?

In addition, the clothing store also pay attention to the atmosphere, store the light should be bright, be neat display, very sensitive, In addition, consideration may be given with other jewelry business to meet the needs of different groups of people.

2009 to open clothing store how to market positioning market positioning

purpose is to determine the purpose of clothing and shoes shop image or location of the consumer mind. Through market positioning, retail conveyed to consumers about product, price, service, business philosophy, management style, the overall image and other marketing information, target customers for the retail clearing the perceived barriers to hunt. Such as low-cost stores, discount stores with its low prices to attract target customers, Introduction Pei, designer clothing or style of its designer's reputation to attract specific consumer groups, to attract the casual clothing store Zeyi popular fashion seekers.

1, the role of market orientation

(1) a clear image of retail stores, target customers. Market positioning is actually a goal to the customer, customer purchasing behavior play a role in navigation. If the retail positioning lack of personality, lack of appeal to the customer.

(2) a clear business direction and purpose. Market positioning is actually the application of market segmentation strategy, market positioning through a clear target consumer groups, retailers understand the beneficial characteristics of consumer demand to guide retailers to develop the right product mix, price mix, service mix, promotion mix and so on.

(3) through market positioning will help retailers understand the competitors, Bishijiuxu to advantage.

(4) is a periodic market position of retail strategy. With the strength of retail operations, changes in consumer demand, retailers can reposition and enhance its ability to adapt and find new market opportunities.

2, market positioning program

(1) market segmentation. Retail market segment is usually the customer's age, gender, social class and other features as standard. Through market segmentation, you can understand the characteristics of each market segment to buy, evaluate market opportunities.

(2) select the target customers. Market segments by size, growth potential, market competition, evaluation, determine the accessibility of market segments and retail clients. Effective segment of the market generally have enough space, low level of market competition, and enterprises have sufficient strength to enter.

(3) select the orientation factors, to determine by or characteristics. According to retail business advantages, combined with the characteristics of customer needs, choose the orientation factors to determine the operating characteristics of retail stores, specifically the location of retail stores in the minds of consumers.

(4) positioning of the publicity. Retail positioning strategy sure, after selling its advocacy work or market positioning should be designed around the start and strengthen the minds of consumers expected retail image.

clothing shop owner how to improve the success rate of

1, why you want to shop

emotional entrepreneurs. Mostly sentimental type, often some of the business success of the shop to attract, the store's warm atmosphere and an orderly pace, often encouraged by their emotions, to shop too optimistic.

rational entrepreneurs. Can be divided into two categories: one type of ripe, these people have professional skills, technical education, from the basics, through the operating phase of the company, and strength. Second, stop, look, listen to type, they do not rush into the heart of the shop still wondering, would like to know through various channels, to find the best way.

2, shop success rate is very high

shop success rate of the United States for the survey had been conducted, results show that adding successful franchise system is about 80% of the shop, independent shop about 20% successful. Experts believe that store business success, cases tend to be rational thinking, from falling into the vicious cycle of low-price competition.

3, what kind of store to open shop

need to think about personal character traits, interests, clearly hold the funds on hand after the number, 9 per Korean clothing, learn more about what you want to open store, because the format attribute is different, the need for special abilities, such as: business development capabilities, skills, and will soon put into the fitness industry to do each kind of assessment, such as working hours, the length of working time and work to be conducted. Experts recommend industry types in the shop has not yet decided when to join the industry should be more involved in organized seminars, listen to the voices of different industry types, and shop in person to hear the ups and downs.

4, in what way is alone

shop, open my own business? Invite a partner or friends? Or is the White joined the system, from the headquarters of shop resources? Experts believe that if the opening of the shop, and past working experience and has held management positions can be considered independent shop. But without experience, choose the right franchise system, and learn management skills, may well be a good way to reduce business risk. In addition, the partnership investment shop, should have to face the future with responsibilities divided by shareholders of courage. Best to avoid combination partners 2, while the 3 is better, no more than 5 people.

5, shop before the appropriate elements of

shop which investments should be fully investigated before. No investigation, no right to speak. Shop where the demographic situation, the unit gathered around the nature of the nature of work capacity of the regional consumption habits, whether similar shops, if so, to investigate their business good or bad. The more in-depth understanding of the target customer segment, the more time in the store locator to cast their needs and preferences. Do not shop for the sale took lightly. Some people saw the transfer of a certain shop, that its facade good, the price is not expensive, they hastily took over, not knowing that shop only to find the target market is too small, or even result in a . If you usually look carefully, sometimes we will find a shop on the regular words are written sublease, the boss changed one after another, that did not make money. The opposite situation is: some stores have not changed over the years, indicating that the store had business to do, make money, their choice is correct. In general, the shop before the market research include the following:

1, shops surrounding environment

how good or bad, there are two meanings. One is a shop around the state of the environment. For instance, some restaurants opened next to or near a public toilet, not far from the landfill, a drainage ditch outside the dust or fly shop, shop environment is harsh. Another meaning refers to the degree of shops downtown location. In general, if in a shop near the station, commercial areas with high population density areas or focus on a street counterparts, these shop environment should have a comparative advantage. In addition, the three-way intersection, corner location is better, the slope on the road, remote corner of the location poor.

2, traffic conditions are convenient

customers to shop, parking is easy; cargo transport is convenient; travel from other locations to convenience stores and so on. Facilitate the transportation or sale of the store has a great influence.

3, any benefit to the surrounding facilities on the premises

Although some shops open in the city dry road, but the roads on both sides of the fence, while filling the business has been affected. Therefore, in the choice of street pavement, we should pay full attention to this point. How to choose? Typical street, there are two: one is the only driveway and sidewalks, road vehicles, it is natural to scan the line of sight Jie Liangbian pavement; pedestrians walking in the street, it is natural into the shop. However, if more than 30 m width of the street, but sometimes it does not gather popularity. According to the survey research, the street is 25 meters wide, the most easy to form a wave of popularity and customers. Another typical street: Drive, bicycles and sidewalks were separated, in fact, this is a closed traffic, choose this location is not very good shop.

4, service area demographics

general, the shop near the population of the more intensive the better. At present, many cities are relatively concentrated form a variety of areas, such as commercial, tourist areas, University area, etc., in different regions of the shop should be noted that analysis of the situation.

5, target customer income levels

aggregation of lots in the creation of rich jewelers, luxury boutiques is aimed at the target high-income customers this feature. Construction around the city a variety of commercial grade villas or residential, are gathering place for the rich.

many factors affect the shop location, factors that vary widely. Why do some remote alley mid-shop business is booming, bustling shops and some business difficulties, and it is to be a saying: specific conditions. Location is good or bad, is relative rather than absolute. Business is good or bad depends not only on store location, but also with the shop management content, mode of operation, service, image are closely related. Shop, not thinks is right for all Safe, only the rational and emotional combined, to be successful.

clothing store clothing sales doing trick

10 hours

1, for sales representatives, the most valuable thing than time. Sales representative time and energy on the most likely of their customers to buy, rather than waste can not buy your product people.

focus

2, there are three rules to increase sales: First, focus on your key customers; the second is more focused, more concentrated the three is more.

level

3, there is no gap between customers, there is hierarchy. Customer class to determine the number of visits, time, time for sales representatives can play a better performance.

not stereotyped

4, close to the customer will not be stereotyped, to be well prepared in advance for different types of customers, close to the most appropriate way.

miss

5, marketing opportunities are often short, and you must quickly and accurately determine, to avoid disappointment, we must strive to create opportunities.

correct target

6, to concentrate on the right target, and the proper use of time to the right customer, you will have a

way he has applied to Bishen

7, the golden rule of marketing is what you like other people to you, how you treat others; criteria platinum selling the way by people like others.

let others talk about their

8, allows customers to talk about themselves. Let others talk about themselves, can give you a good opportunity to dig in common, the establishment of goodwill and increase marketing opportunities to complete.

patient

9, marketing must be patient, continue to visit, so as not to rush, to be calm, the wind blows, and at the right time to facilitate transactions.

Do not be discouraged

10, customers refused to sell, do not be discouraged,UGG boots, we should make further efforts to convince customers and try to find customers rejected, and then prescribe the right medicine.

clothing franchisees to improve operational level of five points

Even if you already have a shop location, with the more abundant availability of investment funds, but also through various channels to collect a group of high credibility of the brand franchise list of textile companies, but still difficult to make the final decision. Luxury home textile brands relatively small customer base, profitable, but risky investments, payback period longer. In the high-end textile brand customers more stable, but changes in customer requirements faster models, the market need for a more accurate sense of smell can be benefits, low-grade textile brand, the sales potential if it can not guarantee sustained profitability is difficult. ... ... how can either choose the brand and business success?

visits Expert: LEE Tat-yan

first franchisee to be clear, whether it is a luxury, upscale or low-grade kind of textile has a corresponding customer, has space for development. You already know that If clothing brand's franchise with high credibility then Choose your location consumers taste a part consumption levels, a brand development potential is good. The main difference is that they are different products, different marketing strategies, and management is still in operation less the same in the following five core issues:

number of stores and retailers to join

the case of a single point of common business, clothing sales in the classic question and answer frequently asked questions, goods can only be in a shop, inside sales, change the location of a limited number of display, can not be returned back to the brand of the company's slow-moving merchandise can only be in stores, cabinet to digest. Multi-shop operators high flexibility than single-store operation, the circulation of goods (shipping, replenishment, replacement, return) speed is usually controlled by the Corporation, the franchisee may apply to the headquarters operation in the license to open branches within the region, it is recommended to determine The first shop counter as the main selling point, the selection of the second store as a stock cabinet sales channels, that is devoted to inventory. In addition, the product can also transfer cargo, such as bypass transition means to To achieve a greater degree of commodity bypass, should be open sanjiadian, cabinet. In general, for the realization of goods bypass, open two luxury of a suitable restaurant, suitable for high-grade and low-grade class to open three stores.

When the first season when listing with the second wave of new goods, the third wave of the commodity market, the major part-of-season sales shop,UGG bailey button, slow-moving merchandise can turn to the second store, counter sales, on the one hand backlog of more and more goods will not affect the displayed image; not in the main shop on the other hand, frequent cabinet discount, promotion, affect future sales.



commodity strategy franchise brand of home textiles as the line style is relatively fixed, each order will be shipped after the arranged time there, so wondering what is the franchisee for the best the price of the goods sold to the most appropriate consumers, the highest profits. Merchandise stores mainly in information management strategies, commodity management, and transfer cargo management and promotions management.

information management refers to the franchisee through the headquarters of the retail management system to store data in a specified time counter transferred to the headquarters. Headquarters will retain data when the next order for the franchisee of how to improve, and regularly VIP customer points, time, activities, methods rebate back to the store. Franchisee can monitor the inventory according to sales data.

seize merchandise management refers to the volume of goods, goods classification analysis and key management, sales early, middle and end of management, adapt to market changes. Although the site selection of stores has been investigating the location of consumer groups and taste, but also periodically re-analysis, arranged according to the corresponding procurement plan of goods merchandise sales. In arranging the appropriate product, consider the following questions: First, what are the main selling goods? The store sales accounted for more than satisfactory? Then, the operating personnel aware of the characteristics of goods? Finally, the sales staff are fully aware of their consumer goods group? That is, to understand their brand, brand price, brand new sales points in the customer's price tolerance.

transfer cargo management refers to the transfer of goods goods, transition management. When joining two or more points of sale, it can occur daily in the sales of goods out of stock from a shop counter to freighter (transfer cargo) when the goods go to other shops, cabinet sales, promotions or quarter-end holiday sales of large , the goods re-combined in a different point of sale redistribution.

campaign management refers to the franchisee by the headquarters of the new products, promote the designated goods, promotion and other activities to raise the image of commodity sales.



personnel management franchise stores are usually employed by the franchisee himself or the manager responsible for all operational work shops, shop management focus Purchasing Guide management, commodity management and display, including shopping guide Members of well-managed or not, is directly related to store sales. In this important note? Twin roots right-Wan have sole Holland Purple caries blood in sacrifice Gan feces Department of oyster ridge dry thin T Di cochlear minute fly to push the history of Jiao Gui meteorite die of hunger Lian put frequency of male spinal dry currency Spanish fly Ran Tuck T Mi meteorite Fei Pu deceive Qiu 绾Yun-rustic cast evil salt relentless knocking rolling disaster lights Gui Jiao put Spanish fly frequency ridge ran fine off dry currency insult decorated with soil Ψ T Gui Jiao Mu-frequency edge of ridge to steal lights put Spanish fly Ran fine dry currency crisis line and yellow Wuzhou guillotine ⒚ throat cough Long Ya ⒛ Pi skirt Bru Maobaliuyun Shuoleiwenjiao harmonic Pinghuancuitun Bru tomb relics Mi ィ hilly └ BU び Yunjihebi Chidengbeimu Di Ding C Bru dressed leather cease ⑶ cough 褰 show yo ⑸ Tangfanfeidui ⑾ Fa Chen guide ㄍ enough beer ⒉ ⒐ Dicouhuanhang Health Bru dressed leather ㄒ Deer Hill beer guide ㄍ ⑸ Tangfangtanke ⑴ Ku Zhiliehuangpi child dress Bru Dahuanjiongcu ⒏ seek Su ⒋ aluminum Xingguangbanchuo Yang Yin best man ⑴ T Qiu Wei Guan purine negligent discharge lamp decoration company product manager and Purchasing Guide for regular training, on a quarterly basis should be carried out prior to listing new product knowledge and sales skills training. Usually the franchisee have always motivate staff morale, a day early will be open two-way communication. Then, through the development commission commission rates, sales targets for sales, the commission to develop incentive programs and performance evaluation in order to attract staff from the fundamental work of self-improvement and stability. Finally, the training capacity of the manager's orders?

Stores inventory management

the textile industry has a strong seasonal consumer, commodity stocks have been crushed stone heart franchisee. In the sales process, we need to take appropriate control, the election of the appropriate time to market. Franchisee, having chosen to join a brand naturally have been identified as part of the brand for consumers in local markets, but due to the prevalence of home textiles spread of influence by, I often need a variety of promotional materials for consumer spending. It is difficult to control the external factors, but the franchisee should train internal strength, often modified products of traditional management thinking, anticipatory inventory to prevent handling problems, develop marketing plans, listing time, and keep sales ratio, in order to reduce inventory. After all, careful advance planning, rather than post-processing troubles.

development of multi-brand franchisee

in today's competitive market, the brand will be in the original textile companies on the basis of the brand matured, and then developed for other age groups or individual positioning brand. Part of the company's new brand development and management of two or three brands, has introduced preferential policies to encourage the existing franchisees to join the new brand. Brand is also a growth, maturity and decline to join the same company on other brands in the business benefits of sophisticated new brand can take advantage of the original brand sales channels quickly capture the market, you can join to open new sales points, where the original shop area, on the basis of the original store additional personnel to staff.

clothing store operating throughout the decryption

in all industries, the apparel industry is an eternal sunrise industry, as the first basic necessities of life, the human pursuit of beautiful clothing, silk clothing and never seem endless. Whether it is all over the streets, dotted with personalized clothing stores, major shopping malls or high-end brand of clothing, from the low tens of dollars to spread the goods to a few thousand dollars or even tens of thousands of imported clothing, as long as the line with the trend and consumers taste, there are people willing to pay to support them. Many cities are spending list paycheck to paycheck, at least 1 / 3 is the pursuit of beautiful clothing and shopping expenses.

next. Spending a lot of improvisation sake of this community and street clothing store, so that their business is booming, business is worse for a few thousand dollars a month can also be profitable, no less than nine to five white-collar workers, good business is able to make the yuan monthly, which is also in the whole clothing market it can only be considered minor.

compared with the clothing store, the clothing production, wholesale and brand management of upstream investors earned more profitable, the market is much wider. The infinite extension of space clothing consumption pregnant with enormous business opportunities, and this is almost impossible to form a monopoly in the industry, industry competition is already quite intense, but still far from the white-hot level. Thus, we see frequent street clothing store might replace the seller, but always vibrant. Despite the competitive clothing has never been so intense, but still there are thousands of excellent clothing store business is booming,UGG boots cheap, these subtleties It can be said, in the clothing business, as long as you want to stand out,UGG shoes, to never have a chance.

clothing stores

marketing strategies for five of the top five Chinese local marketing strategy

1, effect of priority from the current marketing strategy

work is well done products, the first effects are good, especially to withstand the test of the product market, even more so. Therefore, marketing strategy is to effect the first priority strategies, that the efficacy of the product is effective as of the first elements of marketing, giving priority to product quality and effectiveness of optimization.

2, the price reasonable and appropriate public policy in favor of

sales price, the price should be applicable to the public. All the so-called fitness, first, the price of products, product positioning to get the public recognition of consumer groups; the second is the value of products with the same type of price range of many products; third is to determine the selling prices, profit margins and operating income many operators of similar products fairly.

3, brand promotion strategy

the so-called brand promotion strategy, eight-clothing store, is to improve and enhance the elements of the brand, through various forms of publicity to increase brand awareness and reputation degree of strategy. Enhance the brand, not only the amount required, but also the quality requirement. Ways to enhance the brand, by the inherent quality and effectiveness of products, so consumers have used the brand by word of mouth; external marketing campaigns rely on.

4, the source of policy

stimulate the focus of marketing is not sales, but in buying is to stimulate consumer desire to buy. The so-called stimulus source strategy is the source of the consumer as marketing, through marketing activities, continue to stimulate consumer demand and the desire to purchase, implement strategies to maximize services to consumers.

5, their own experiences

policy strategy is to use their own experiences real people have good results using a product the fact that as a case, by means of propaganda to spread to other consumers, to stimulate consumers to buy desire of the strategy. Strategies often use their own experiences in the form of a tabloid TV, promotional activities, such as TV special cases.

clothing store clothes on display have to focus on the six points

1, full use of existing exhibition space, to play its biggest utility and charm, it has a hollow or avoid the phenomenon of shortage of supply, Guangzhou to join, so take advantage of competitors.

2, display suit all specifications so that consumers buy depending on their needs, or because consumers may not find the specifications for the purchase of competitive brands. However, if the shelf display area is limited, the Purchasing Guide display rotation speed should suit variety.

3, series of species concentrated on display, its purpose is to increase the display effect suits the series, so series of suits can be presented in front of consumers at a glance, let them see and understand the company's all products, and thus to attract consumers attention and stimulate impulse buying them. Also in the series of suits can also be a strong concentration of species on display, the more vulnerable species led series of the type, in order to develop stars of tomorrow. Because men's stores, concentrated product can cause an imposing display help drive overall sales.

4, the location for the display of large crowds. At the point of sale, shopping guide personnel must master the customer's mobile line, and placed in the suit as consumers often walk places, such as side frames, such as the corner near the entrance. In general, the more people see the product, the product is purchased the greater the probability. If placed in a remote corner of the product consumers can not easily be seen, sales will not be good to go.